Amrit Kiran Singh is the Executive Chairman of the International Spirits & Wines Association of India (the association of the blue chip multinational companies in the spirits and wines business- Diageo – United Spirits Ltd, Pernod Ricard, Moet Hennessy, Beam Suntory, Bacardi, Remy Martin, Brown Forman, William Grant and Edrington). He is passionate about changing the image of the Indian spirits and wine industry and unshackling it from the excessive and mindless regulation to which it is subjected.
Amrit’s goal had been to retire from heading commercial operations by the time he was 50 years old, to do things of his choosing. He was finally able to afford to do this at age 55, when he took early retirement after heading the commercial operations of Brown Forman for almost 20 years to pursue corporate affairs, traveling and golf (in that order).
Amrit has also been the Chairman of the American Chamber of Commerce (the chamber of approximately 400 companies that have invested in India – Coca Cola, Pepsi, GE, American Express, Citibank, Motorola, Boeing, Walmart, to name a few). The Chamber campaigned successfully with the Indian government to initiate second generation reforms such as increasing caps on foreign direct investment in multi-brand retail, defence, insurance sectors amongst others and also the easing of regulations for foreign investment in India, in general. This resulted in US companies collectively bringing in over $60 billion in Foreign Direct Investment while annual bilateral trade stood well over $110 billion poised for much bigger growth in the coming years. He was the host for President George Bush’s key note address at Purana Quilla, New Delhi, during his India visit, in 2005. Amrit has been honored with a “life membership” of the AMCHAM.
He is a passionate traveler having travelled to 94 countries (bucket list 100) and though London continues to be his favorite city and Tuscany his favorite region, he specially enjoys travelling in the lands less travelled – Estonia, Sardinia, Latvia, Georgia and the wilderness of Kenya, Tanzania and Kazakhstan.
Amrit also farms Lichis on orchards, on the Indo-Nepal border and is a passionate gardener.
Amrit lives in Gurgaon with his wife Farah, two daughters Kritika and Meher and dogs Bondy and Maximus. Farah, his wife is extremely active on the theatre scene and is the world’s best cook! Their home is the venue of numerous enjoyable impromptu evenings with friends.